![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/1d66d69a3206f71fec8175ffd0340be0/7275ae1ca918811e46467921_rw_1200.jpg?h=6b2752fd6ea236aea7ee3335e8031d49)
Lyre Bird
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Hex
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Spiral
As part of the creative pitch for Westfield Sydney, we were tasked with developing a concept that would launch the new mall on the world stage - an iconic approach for an iconic destination. We developed a design solution based on reflecting the world stage the new mall was a part of - Sydney - with a strong emphasis in fashion. 3 dresses were to be created, built from mirrors. The dresses would be photographed at iconic locations around the city and become part of the main campaign imagery - building buzz not just for the launch but for the city as a bona-fide fashion destination. Sadly the project didn't go ahead. Created at RE / M&C Saatchi Sydney