The Lucky Drop for The Lucky Country!
A fun refreshing hard-seltzer that celebrates the optimism of being in the Australian sun.
With strong insights from Lion Australia on the about to boom seltzer craze, we were tasked with developing a seltzer brand that could be uniquely Australian rather than another White Claw knock off.
Leaning into Aussie optimism, The Lucky Drop celebrates positivity and fun whilst delivering the lower alcohol and sugar benefits that modern seltzers can offer.
Made at D.A.M