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A cultured diamond is a diamond created in a reactor rather than extracted from a mine, it delivers a perfect, 100% chemically and physically real diamond no different to a mined one – at lower costs to people and environment. Owning a cultured diamond is a cultured choice. A socially and environmentally conscious decision - thinking holistically about the impact on the world, and the positive marks we wish to leave behind. S&S is a cultured brand standing for a culture of doing things consciously – thoughtful, considered, better. The marker of a milestone in people’s lives should have a positive impact – not just for those in the moment, but for all of us. S&S stands for culture, whether that’s the arts, lifestyle, or society. They believe in better, consciously choosing the right approaches in all they do.