Business Council of Australia
The Business Council of Australia represents Australia’s largest employers, advocating for good policy on behalf of the business community and the Australians they employ.
After an eventful 2019 and 2020 the BCA reviewed their role within the framework of the Australian economy and their benefits to members. An internal review program saw a rearticulation of their brand and a new vision for the BCA in modern Australia:
The Business Council of Australia strives for a stronger Australia.
D.A.M was brought in to help bring this vision to life in a brand refresh designed to modernise the look of the brand as well as deliver on the strategy.
To do this we developed the concept of a framework or scaffolding as a metaphor for the work BCA undertakes to ensure a successful Australian economy and society.