The Ballsies is the annual awards program for the agency, RE. Judged by some of Australia’s leading creative directors, it rewards people for demonstrating ‘ballsy’ behaviour both in work and culture. This year’s identity centred on the idea: What’s ballsier than telling the truth?
See, there’s nothing quite like awards nights for being all sizzle and no sausage. While they’re a great opportunity to celebrate achievement, they’re also just a little self-involved. So along with an awareness campaign and merchandise, the Official Guide to the Ballsies took the brave stance of holding a mirror up to awards nights and revealing some of the deeper realities.