eftpos is an Australian payments company. They‘re the people that let you buy your groceries with your own money, rather than with a credit card.
As a payments brand, eftpos is proud of its unique Australian heritage. But their brand photography was a tired Australian landscape cliché – it didn’t reflect the opportunities that their new technologies and partnerships have enabled.
By developing a photographic style that uses sunshine as its key defining element, we kept the imagery Australian whilst making it contemporary and introducing content that was appropriate to their corporate partners as well as consumers.