151 Property

151 Property (formerly Valad Property Group) is a real estate developer focussed on adding value to unloved assets in the commercial and retail property sphere. Their name comes from their first property purchase; 151 Castlereagh Street in Sydney. It is a building that epitomises the guiding philosophy and operational methodology of their business, one that enables the company to tailor bespoke strategies for unloved commercial property assets, and to reveal unique perspectives and undiscovered value. The brand uses refined craft, detail and perspective as its defining design approach with a logo reminiscent of hallmarks. In case studies the whole story is revealed to demonstrate their skill - headlines reveal the disaster they arrived at with the end result visible in imagery. Finally we crafted a specific hallmark for 151 to use in their properties, a brass inlay to be placed in foyers that tells the companies story in 151 words.


Logo - crafted to behave like a hallmark
Attention to detail was the order of the day - subtle embellishments introduced into the stationery were designed to elevate without being "showy"
Capability brochure 
Tone of voice principles
Completed whilst with Futurebrand
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