Shanghai Biennale / Sydney Pavilion
‘The Floating Eye’ was the curatorial theme of the Sydney Pavilion in the Shanghai Bienale, the largest international art event in mainland China, attracting over 8 million visitors. Sydney was part of the Inter-City Pavilions, offering observations of a city’s shifting references and influences.
The challenge was to convey the varied perspectives of the city’s transforming reality observed though its demographics, environment, history, politics, geography and society. We built a visual language of symbols, combined and intertwined by a shifting graphical interpretation of the lens of the viewer. The result was a striking device that helped vistiors navigate the exhibition, whilst articulating a theme that avoided the need for wordy articulation.
Branding, Exhibition Design, Game Design
Branding, Exhibition Design, Graphic Design
Previously the chosen product by plastic surgeons and cosmetic physicians, Rationale, a pioneering organic skincare system, is now available direct to consumers.
This super high-end skincare regime had to translate it’s scientific and medical heritage into the beauty category.
The 6-step system takes consumers through a simple numerical structure, 1-3 in the morning, 4-6 in the evening. The unique properties and characteristics of each formula are expressed through the combination of graphical forms within the elegance of the numerical system. Sophistication with science at its core.
Branding, Graphic Design, Packaging
The cornerstone of the new ANZ global brand was a comprehensive and contemporary new brand identity and brand expression.
The new brand identity, which included a new word mark and a symbol for the first time, provided another powerful way for staff, customers and the community to recognise and connect with ANZ (apart from ANZ blue) – particularly in regions where the name ANZ was not yet well recognised; or where non-English characters are used.
The new brand expression “We Live In Your World” was developed to work on a number of levels: firstly, it clearly spoke to the ‘super-regional” aspirations of the bank’s strategy; and secondly, it delivered a clear promise to ANZ customers that the bank was committed to putting their needs first, and would do so in a truly empathetic way.
Advertising, Branding, Graphic Design
AMEX Ink Blots
A promo piece for American Express, for their new airport stands.
Completed at The One Centre
Animation, Motion Graphics
Audi TT Movement
The Audi TT first launched in 1997 to international acclaim, the 2+2 instantly becoming a design icon. A decade later The One Centre was engaged to position and launch the new TT, the second generation to compete with more 'serious' sports cars for growth, like BMW Z3 and Porsche Boxter. Our research identified a sizeable segment in the market - style strivers - who valued iconic design and athletic performance. Notoriously difficult to target, we created a unique arts and entertainment platform, the TT Movement, to bring to life the proposition of iconic + athletic and attract new buyers to the brand. The TT Movement was a high performance art movement featuring some of the world's hottest emerging artists tasked with expressing 'Iconic + Athletic' in their chosen medium. In parallel we created the Audi Art Prize, inviting unknown local artists to create their own interpretation using the same brief. Running for 6 months and culminating in an exhibition at the Museum of Contemporary Art, the TT Movement drew millions of followers online and thousands to the exhibition. Covered widely in culture and lifestyle media the platform helped Audi secure hundreds of test drives for the new TT and achieve record sales growth.
(credits: The One Centre http://theonecentre.com/work/tt-movement)
AUDI TT Movement Event
EVENT IDENTITY AND IMPLEMENTATION
CD & AD: Simon Hong
CD: Phil Shearer
CD: Ignatius Jones
D: Michael Boston
Anim: Michael Boston & Universal Everything
AGDA 9th Biennial Awards
Exhibition Design, Graphic Design, Motion Graphics
Ashington is a luxury property developer in Sydney, Australia. The project involved the creation of a dimensional logo based around the ideas of luxury and luxury goods. This was then expressed throughout a range of applications including a brand brochure, video and 3D invitation to a launch made from acrylic.
Graphic Design, Art Direction, Computer Animation, Design, Motion Graphics